Walgreens, America's #1 drug store, lacked a presence in Times Square for decades. When they returned to the "Crossroads of the World," they wanted to make a huge statement. Naturally, D3 had the prescription—17,000 square feet of digital displays with one appreciable side effect—more customer traffic.

D3 made Walgreens a first of its kind display—actually 29 displays—in a variety of shapes, sizes and resolutions choreographed and controlled through one centrally located, high-powered, custom-designed, media operating system. The 29 displays feature 12 million LEDs, linked together with 16 miles of electrical cable, and held together by nearly half a million nuts and bolts.

The 30-story tall twin diagonal "slash" spectaculars grab viewers' attention from across the street as well as across town with unique viewing angles and seamless streaming content.