The Big Idea

For advertiser TSQ Digital, D3 raised the bar for LED displays in Times Square, designing the largest continuous surface LED screen in New York City.

Manufacturing the 82,000 lb display called for using more than 5 million LEDs—enough to circle the entire island of Manhattan—to create a spectacular display spanning more than 100 feet with 4 times standard HD resolution.

The display is driven by D3's proprietary technology that allows live broadcasting, mobile interactivity, and audience participation in tailored marketing campaigns.

In this Competitive Marketplace—Size Does Matter

D3 Redefines Digital Out-of-home Display Experience 

  —— Monday, January 24, 2011


D3 LED, LLC (D3), the world’s leader in specialized LED digital display applications, announced the debut of the largest continuous surface digital LED screen to date in New York’s Times Square.  Read More...

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Biggest Sign of the Times Square 

  —— Thursday, October 21, 2010


"Some half a million people pass through New York's Times Square daily — and another 10 million globally see live shots from there via TV. Next month, expect that action to ramp up with the biggest interactive display Times Square has ever seen, smack on the side of the Doubletree Hotel." —brand channel  Read More...

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