Where Quiksilver used to hang real surfboards they now display dynamic branded video content splashing brilliantly across the entire façade of its Times Square retail store at West 42nd Street and Broadway—the most highly trafficked destination in New York City.

The custom one-of-a-kind display geometrically wraps 100 feet around the storefront, stands 10 feet tall, and has 120 separate LED surfaces—in three different resolutions. Quiksilver store frontage easily boasts one of the most exciting content configurations of any LED display in the market today.

The vivid displays can be seen from viewpoints facing east, west, north, and even beneath the display itself.