Projects
Deansgate Digital Tower
Dynamic Digital Displays Europe, announced today the delivery of a second roadside LED digital display in Manchester for City Outdoor. The Deansgate Digital Tower, a 10mm SMD LED display located on the arterial road (part of the A56) running through the city centre, is a portrait style 6m x 4m that follows the same format as the first LED display; The Northern Quarter Digital Tower on Miller Street, which the Company delivered for the Manchester-based media owner last year.
The Deansgate Digital Tower was identified as the second site to be converted from a traditional billboard to LED due to its central location and high level of both vehicular and pedestrian traffic. The digital portrait is positioned directly opposite the Manchester Hilton hotel, which is a brief walk from the busy Manchester Central Convention Complex, Deansgate Locks, and Deansgate train station. The Deansgate display went live on Friday 3rd May with top tier advertisers such as Virgin Media, YouTube and J D Sports already taking advantage of the high profile location.
Display Facts
Resolution:
Outdoor 10mm
Size:
576px x 384px
“Due to the success of The Northern Quarter Digital Tower, and the positive reaction from our customer base we were absolutely confident that D3’s bespoke digital offering was the right technology for this prestigious site on Deansgate.”
Steve Smith, Director - City Outdoor
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Deansgate Digital Tower
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Deansgate Digital Tower
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Deansgate Digital Tower
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CityVision Southside
CityVision Southside
Dynamic Digital Displays Europe announced completion of its second roadside LED digital billboard in Birmingham, England for Signature Outdoor Ltd. The new display is part of the CityVision program, a regional system of networked digital displays that allows advertisers to target affluent Birmingham shoppers.
Located in the heart of Birmingham on a highly trafficked interchange at Holloway Circus, the new CityVision Southside billboard is a landscape 10mm LED display that measures 6m x 3m. This is the second display created for the CityVision network; the first display was installed near Bullring City Centre. The stunning display faces traffic travelling away from the New Street metro station and targets all traffic heading to the Mailbox and Paradise Circus. The weekly vehicular traffic count at this location is estimated at more than 520,000, making the digital billboard very attractive to advertisers.
Display Facts
Resolution:
Outdoor 10mm
Size:
288px x 576px
“D3 creates truly stunning LED displays, and their ability to design bespoke display solutions helped differentiate our prime CityVision offering. .”
Gerry Bew, Managing Partner - Signature Outdoor Ltd.-
CityVision Southside
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CityVision Southside
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CityVision Southside
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CityVision Southside
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CityVision Southside
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Miller Street
Miller Street
Dynamic Digital Displays Europe announced completion of its first LED digital display for City Digital Media, part of City Outdoor Ltd, a regional backlight media owner based in Manchester, England.
The new 6m x 4m 10mm SMD LED display is the first of City Digital Media’s backlit billboards to be converted to digital, and the company plans to upgrade and invest in additional premium signage sites in Manchester, Sheffield and London. The portrait display has an extensive viewing range of 250 metres, and advertisers will also benefit from its central location, as the Portrait is adjacent to the new Co Op Head Office. The Portrait enjoys a longer than average dwell time as it sits at one of the busiest intersections in Manchester city centre.
City Digital Media wanted to create an iconic digital display with real impact, and much thought went into its design. The digital display features several unique aspects including a separate ticker beneath the main screen, which enables social media interaction and targeted information exchanges, and intelligent lighting to coordinate with the content viewable on the screen.
Display Facts
Resolution:
Outdoor 10mm
Size:
576px x 384px
“We needed to have the right location to deliver maximum exposure, the right audience and the right iconic structure and screen, and D3’s proactive approach and technology will really deliver that for us.”
Steve Smith, Director - City Digital Media and City Outdoor-
Miller Street
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Miller Street
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Miller Street
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Miller Street
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Miller Street
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CityVision Bullring
CityVision Bullring
Blazing Bright in Birmingham, England
Signature Outdoor Ltd., the leading billboard operator in Birmingham, England, commissioned the portrait 4m x 6m display for installation at one of Birmingham’s central arterial roads leading into Bullring Shopping Centre, the busiest urban retail centre outside of London. This display is part of a new multisite network of roadside digital billboards for the regional “CityVision” initiative. The CityVision Bullring display employs a 10mm SMD outdoor application comprised of more than 663,000 individual LEDs and was designed to host a wide range of static and animated content. The display also uses D3’s proprietary Advanced Element Processor™ to deliver sharper, higher quality images across the display system.
Signature Outdoor saw an immediate demand for the new digital advertising space ever since it went live in September 2012. Many Signature Outdoor clients including Audi, Sony Pictures, Clinique and HTC have been quick to take advantage of the high-traffic digital destination. The display system’s creative and tactical flexibility allowed News International to run breaking news stories on the display, and Disney on Ice promoted the opening of its “Passport to Adventure” show at the National Indoor Arena. Everything Everywhere (EE), the most advanced communications company in Britain, also used the display to launch its new 4G network.
Display Facts
Resolution:
Outdoor 10mm
Size:
576px x 384px
“We are delighted with the overall quality of the D3 LED display for CityVision Bullring. The D3 team delivered a seamless and timely turnkey solution, and I am particularly impressed with the quality of all aspects of work. The unique D3 LED display construction is extremely versatile which will really benefit our wider digital development plans.”
Steve George, Managing Partner - Signature Outdoor Ltd.-
CityVision Bullring
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CityVision Bullring
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CityVision Bullring
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CityVision Bullring
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