The Walt Disney Company, looking to re-launch its Disney Store brand, set out to build a flagship retail destination in New York City.

D3 was selected as design, technology and manufacturing partner, as well as on-site project manager for the store's digital display applications.

A soaring 2,000 square foot LED display—with four-times HD resolution at 7.2 Megapixels—cascading 6mm storefront screens, and brilliant channel letters blanket the entire storefront.

The display system screens a collection of never before seen content on the media façade, stretching 341 feet above street level.